December 17, 2014 – “Build our Kids’ Success” (BOKS) is endeavouring to inspire elementary school children to get active by providing them with a free morning physical program designed to invigorate their brains for a day of learning and increased academic performance.
In its first year, BOKS will appropriated at approximately 90 schools in Toronto, Winnipeg, Vancouver and Ottawa. The program will rollout over the following four years in all nine Canadian cities with a Canadian Football Team (CFL) including Edmonton, Calgary, Regina, Montreal and Hamilton and is expected to reach approximately 45,000 elementary school children in 450 schools.
The CFL will provide marketing support including digital, social and in-stadium assets and the players will visit participating schools to inspire students to get active and live happy, healthy lives.
“With the support of our partners, we plan to bring BOKS to as many schools as possible, empowering kids, staff, and entire communities to make physical activity a part of their daily routine for life,” says Michael Rossi, President of adidas Group Canada, a parent company of Reebok Canada.
BOKS is a 45-minute session that operates at least twice a week and typically includes a warm up, a running related activity, a weekly exercise such as sit-ups, a fun game, a cool down period and nutritional information.
The commitment from the Public Health Agency of Canada will help students meet the recommended goal of 60 minutes of physical activity every day.
- The five-year partnership between the Public Health Agency of Canada, Reebok Canada, The Reebok Canada Fitness Foundation, the Canadian Football League (CFL) and the Propel Centre for Population Health Impact are attempting to address the obstacles that prevent children from being physical activity.
- Only 4% of Canadian children are getting the recommended amount of daily physical activity.
- Approximately two out of every three adults in Canada are overweight or obese and almost 1 in 3 children and youth is already overweight or obese.
- BOKS, founded in 2009 by Kathleen Tullie and a group of passionate moms, was inspired by Dr. John Ratey’s book, ‘Spark’, which provides compelling evidence that physical activity stimulates our brains and reduces stress, sharpens thinking and enhances memory.
- The Public Health Agency of Canada is providing funding towards hiring and training BOKS staff, marketing, promotion, research, and start-up equipment for schools throughout Canada.
- The curriculum and tools will be accessible to any school at no cost. Click on to download the Help Pack and start moving through the enrolment process. Once the pledge has been agreed upon and you’ve enrolled your school, you can download free resources from the Trainer Hub and retrofit the curriculum to your school’s specific needs.
- The Public Health Agency of Canada, Reebok Canada, the Reebok Foundation and the CFL are investing $9.78 million in this initiative over the next five years. This partnership represents the largest investment made to date through the Agency’s healthy living/chronic disease prevention multi-sectoral partnership approach.
“The BOKS program is an exciting way for younger Canadians to increase their physically activity levels, while also boosting their positive mental and social health so that they are more confident and ready to learn when the school day begins,” said The Honourable Rona Ambrose, Minister of Health.
“We are proud to be working with Reebok and the CFL to bring this program to Canada. Innovative partnerships like this are an excellent example of how all sectors of society are working together to help our children and youth adopt active and healthy lifestyles,” added Ambrose.
Reebok is working with the Toronto Catholic District School Board (TCDSB) for the launch.
“As the largest, publicly-funded Catholic school board in the world, we are very excited about the BOKS program and proud to be their partners in pioneering BOKS in Canada,” says Angela Gauthier, TCDSB Director of Education.