October 19, 2014 – Eighteen leading food and beverage companies have united to support one set of standard nutritional criteria for advertising products to children under the age of twelve.
The nutritional criteria will come into effect December 31, 2015 and expected to affect approximately 35% of products that are currently advertised by the food and beverage manufacturers.
The following corporations have agreed to follow one set of nutritional standards thereby identifying whether a food or beverage can or cannot be advertised to children.
Campbell Company of Canada
Ferrero Canada Ltd.
General Mills Canada Corporation
Hershey Canada Inc.
Kellogg Canada Inc.
Kraft Canada Inc.
Mars Canada Inc.
McCain Foods (Canada)
McDonald’s Restaurants of Canada Limited
Nestlé Canada Inc.
PepsicCo Canada ULC
Post Foods Canada Inc.
Unilever Canada Inc.
Weston Bakeries Limited
The new nutritional criteria will include:
üUniform nutrition criteria for eight (8) distinct product categories – milk and alternatives; grain; soups; meat and alternatives; vegetables and fruit; occasional snacks; mixed dishes; and meals on the go.
üCalorie maximums for products within each category
üCriteria for “nutrients to limit”, e.g. saturated and trans fats, sodium and total sugars
üCriteria for “nutrients to encourage”, e.g. vitamins, minerals and fibre
A national omnibus survey conducted by Hill+Knowlton Strategies Public Engagement and Research Group on behalf of Advertising Standards Canada (ASC) reported the following key findings:
- 72% reported that healthier food and beverage options have increased in the past five years
- 80% believe they make better dietary choices now vs. five years ago
- 85% want the food and beverage industry to provide nutritional information so people can make healthier choices
The Canadian Children’s Food and Beverage Advertising Initiative (CAI), administered by ASC, is a voluntary program designed to shift advertising to promote healthier food and beverage choices for children.
Linda J. Nagel, President and CEO of ASC said, “Consistent, meaningful and transparent criteria will help parents who want to make healthier dietary choices for their children and families.”
“As a Registered Dietician and mother of three, I se these criteria as a positive step towards helping parents gain clarity about what constitutes healthier food choices,” said Lydia Knorr.
Take a Stand!
If you purchase food and beverages from a manufacturer that is not included in the above noted list - give them a call or send them an email.
Ask the manufacturer why their name is not included in this list. Ask them why they do not support one set of standard nutritional criteria for advertising products to children under the age of twelve.
Public Opinion Research – Canadian Children’s Food and Beverage Advertising Initiative
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